About A&CO

Founding a Better World

– For Our Colleagues, Customers and Society

With the ambitious purpose of founding a better world – in 2016, A&CO was born. Together with our co-founders, we develop, finance and scale companies found within our sweet spot – businesses that simplify the lives of customers and colleagues, enabled by technology.

A&CO consists of business developers, analysts, marketers, tech developers, finance and HR professionals. Together, we offer hands-on operational support to all the companies within our portfolio, especially during their early phases.

By using our oppurtunities together, challenging the status quo and keeping it simple, A&CO still pushes towards founding a better world.

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Our Values That Drive Everything We Do

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Opportunities together

The World is full of opportunities, and the journey towards catching them is best travelled together. At A&CO, supporting one another is core in what we do.

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Challenge status quo

Status quo is not for us. It's all about energy, ambitions, hard work and value creation. We push for the better; for our companies, customers, colleagues and society.

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Keep it simple

Complicating is easy. Simplifying is hard. Simple plain vanilla solutions, for customers, employees and for the company itself, is our way of creating significant value.

Our core business principles

At A&CO we believe in founding a better world for our customers, colleagues and society.

How? Customers get high quality goods and services at reasonable prices. The colleagues get sustainable jobs with fair compensation. The society benefits through innovation and value creation in the industries we enter, as well as our contribution through taxes and fees.

To ensure we move in the right direction we have set a clear set of business principles that matters to us and what we believe in.

Martin Schütt, co-founder of A&CO, together with partner Marianne Gaarder holding a presentation.
Profitable Growth

To foster entrepreneurship effectively, profitability is key. It enables us to grow self-sufficiently, expand faster, and create even more value, all on our own terms. Each A&CO company should aim for profitability as well as top line growth in accordance with its business model and maturity.

Customer Satisfaction

Leveraging digitalization and streamlined customer journeys are creating exceptional experiences accessible to a broader audience. Notoriously pursuing high customer satisfaction scores, all A&CO companies track and ensure high levels of customer satisfaction above industry standards.

Employee Satisfaction

We strive to surpass industry norms by providing fair compensation and create great places to work. We improve working conditions, enhance transparency, governance, and eliminate illicit work practices in the industries we enter. All A&CO companies track and ensure high employee satisfaction.

Female Representation

Diversity fuels innovation, and we're committed to increase female representation in entrepreneurship. Our target is 40% female representation by 2026, both in company CxO positions and in A&CO management. We strive to reshape an industry where 80%+ of startups are all-male founded.

ESG Company Targets

At A&CO we understand the importance of environmental, social, and governance (ESG) aspects in creating sustainable value. Through board governance, we guide companies in establishing and monitoring ESG targets. By 2024, all companies will report on an ESG target close to core business.

Founding New Companies

Our commitment to founding 3-5 new companies annually is at the core of what we do. We build great, sustainable companies with our founders. Along the way we encourage colleagues and management to invest with us increasing joint ownership to the future success of our ventures.

Our core business principles

At A&CO we believe in founding a better world for our customers, employees, founders and society. Customers get high quality goods and services to reasonable prices, employees get sustainable jobs with fair compensation, and founders materialize their dreams of building great companies.

Society benefits through the improvement presented through our companies as well as our contribution through taxes and fees. To accomplish this we need a set of clear targets.

Martin Schütt, co-founder of A&CO, together with partner Marianne Gaarder holding a presentation.
Profitability for Sustainable Growth

To foster entrepreneurship effectively, profitability is key. It enables us to grow self-sufficiently, expand faster, and create even more value, all on our own terms. Each A&CO company should aim for profitability in accordance with its business model and maturity.

Elevating Customer Satisfaction

Leveraging digitalization, dedicated employees, and streamlined customer journeys, we strive to create exceptional experiences accessible to a broader audience. Notoriously pursuing high customer satisfaction scores, all A&CO companies are committed to tracking and ensuring excellent levels of customer satisfaction above industry standards

Nurturing Employee Satisfaction

We are dedicated to surpassing industry norms by providing competitive compensation and create great places to work for our employees. We are improving working conditions, enhancing transparency, governance, and eliminating illicit work practices in the industries we enter. A&CO companies are committed to tracking and ensuring high employee satisfaction levels, setting standards above industry norms.

Founding New Companies for a Better World

Our commitment to founding 3-5 new companies annually is at the core of what we do. We build companies with our founders and encourage employees and management to invest increasing joint ownership to our ventures.

ESG at A&CO

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Increasing Diversity and Female Representation

We believe diversity fuels innovation, and we're committed to increasing diversity and female representation in entrepreneurship. Aiming for 40% female representation by 2026, both in CxO positions in our companies and in A&CO management positions, we strive to reshape the narrative in an industry where 80%+ of startups are all-male founded.

Icon depicting the globe

Driving Sustainable Value with ESG Targets

At Askeladden & Co, we understand the importance of environmental, social, and governance (ESG) aspects in creating sustainable value. Through board governance, we leverage our influence to guide companies in establishing and monitoring ESG targets. By 2024, all A&CO companies will measure and report on at least one ESG target close to their core business.

Our core business principles

At A&CO we believe in founding a better world for our customers, employees, founders and society. Customers get high quality goods and services to reasonable prices, employees get sustainable jobs with fair compensation, and founders materialize their dreams of building great companies.

Society benefits through the improvement presented through our companies as well as our contribution through taxes and fees. To accomplish this we need a set of clear targets.

Martin Schütt, co-founder of A&CO, together with partner Marianne Gaarder holding a presentation.

Profitability for Sustainable Growth

To foster entrepreneurship effectively, profitability is key. It enables us to grow self-sufficiently, expand faster, and create even more value, all on our own terms. Each A&CO company should aim for profitability in accordance with its business model and maturity.

Elevating Customer Satisfaction

Leveraging digitalization, dedicated employees, and streamlined customer journeys, we strive to create exceptional experiences accessible to a broader audience. Notoriously pursuing high customer satisfaction scores, all A&CO companies are committed to tracking and ensuring excellent levels of customer satisfaction above industry standards

Nurturing Employee Satisfaction

We are dedicated to surpassing industry norms by providing competitive compensation and create great places to work for our employees. We are improving working conditions, enhancing transparency, governance, and eliminating illicit work practices in the industries we enter. A&CO companies are committed to tracking and ensuring high employee satisfaction levels, setting standards above industry norms.

Increasing Diversity and Female Representation

We believe diversity fuels innovation, and we're committed to increasing diversity and female representation in entrepreneurship. Aiming for 40% female representation by 2026, both in CxO positions in our companies and in A&CO management positions, we strive to reshape the narrative in an industry where 80%+ of startups are all-male founded.

Driving Sustainable Value with ESG Targets

At Askeladden & Co, we understand the importance of environmental, social, and governance (ESG) aspects in creating sustainable value. Through board governance, we leverage our influence to guide companies in establishing and monitoring ESG targets. By 2024, all A&CO companies will measure and report on at least one ESG target close to their core business

Founding New Companies for a Better World

Our commitment to founding 3-5 new companies annually is at the core of what we do. We build companies with our founders and encourage employees and management to invest increasing joint ownership to our ventures.

The A&CO Model

Leveraging new technology and data to fuel innovation.

The A&CO model is our methodical approach to company development and value creation. Prior to a co-founder to being onboarded, extensive research and market analysis have been undertaken. Each year, we explore over 1000 industries and potential concepts to identify the best opportunities. While we lay the foundation for the concept based on our insights, it remains the responsibility of our co-founders to provide the precision and nuance necessary to building something great. From there on, it is up to the co-founder to build and scale the concept into a viable and thriving business - being part of founding a better world.

In our A&CO model we leverage new technology and data to fuel innovation - creating smooth customer experiences and efficient backend operations. We acquire and maximize the customer value through hyper targeted marketing and best in class CRM. Methodology and strategy experience for developing and scaling combined with heavy synergies across our companies allow us to quickly create results. Finally ruthless recruiting of top tier talent, training, career development and social connections is a key component in all of our companies.

Image of two of A&CO co-founders in front of a table looking out on different material lying on the table

Developing the concept

Finalizing the overall concept, and proving hypothesises ciritical to the case

Phase 1

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Building the company

Building your first location or MVP of the product, as well as developing the brand, recruiting necessary employees, and making the business «real»

Phase 2

Christian Ziesler, co-founder of the pizza company Digg in front of a long line outside on of their restaurants smiling.

Launching and providing

We're live! In this phase, all we care about is proving product market fit. It's time for obsessive focus on customer feedback, daily financials and constant tweaking

Phase 3

Operational support

You will have access to A&CO Operations, which consists of specialized workforces within marketing, tech, HR, finance and legal ready to support your journey

Board support

Throughout building your company, a lead partner and support partner will help you with problem solving, strategy and funding

Funding

Askeladden & Co will provide all necessary funding in the initial three phases. The ownership split will vary between cases, but typically founders will get around 50%. Experience and personal investment will have influence

Reporting*

Initial reporting revolves around major discoveries and general progress (*After launch in phase 3, the reporting becomes more detailed and performance-oriented.)

Milestones

Before each new phase, IC (A&CO Investment Committee) will approve the progress so far, and unlock funding for the next phase

System support

Access to A&CO wiki, network, office, interns, social happenings, events, leadership training and more
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Scale and exit

Now let's build something huge! This phase is about continuous improvement, scaling and securing the right funding

Phase 4

As your company matures, its needs change and it's time for A&CO to step back, combined with other stakeholders or owners getting on board. That said, A&CO remains your unwavering supporter, committed to opening doors, making vital connections, holding potential board positions, and exploring synergies across all the companies in the A&CO sphere.

Our office

Parkveien 12
0350 Oslo, Norway