our Company Sweet Spot

Together with our cofounders, we develop, finance and scale great companies. Our sweet spot is businesses that simplify the lives of customers and employees, enabled by technology. We strive to build data-driven companies that can scale quickly and globally.

Healthcare & Wellbeing

One of the largest secular trend in the world is that consumers are increasingly willing to pay out of pocket for health care and well-being services, especially if it is hyper available and offers seamless user experiences.

Your local dentist

Healthcare when you need it

Medical skincare & beauty salon

Your local veterinarian

Massage for all

New Retail

Leveraging new technology to seamlessly merge the online and offline world through state of the art user experiences. The huge shift from commerce to e-commerce and services also implies plummeting rental prices in malls and high streets.

Your dream, your holiday home – Only smarter

Good deals on your favourite brands

We acquire and develop the leading e-commerce platforms in the Nordics

Seen through Scandinavia

Buy and sell your next car online

Top Brands, Bottom Prices.

Consumer Services & Entertainment

Services revenue surpassed goods years ago, and the trend continues. We believe in a world where environmentally conscious consumers will value services over goods and where human interaction is increasingly important.

We develop & scale innovative experience concepts

Making tough times a bit lighter

Food & Beverages

Spend shifting from groceries to restaurants and eatertainment is a massive global trend. The Nordics are lagging behind countries like the US and UK on availability of high quality and modern food concepts, which represents a significant opportunity.

The Norwegian Take on Burgers.

Tasty Pizza. Tasty Prices.

B2B Services

B2B customers are increasingly having the same expectations on user experience, pricing, simplicity and professionalism as B2C customers. However, the supply is in many cases significantly worse than on the B2C side, implying huge opportunities.

Steady Accounting, Sensible Prices!


We believe the sectors we have identified as attractive also have huge potential for innovation on the tech side. We seek to build and invest in pure play SaaS solutions that can drive innovation across all the sectors we’re focusing on.

Swash wants to make car washing easier, faster and more pleasant for car owners and station owners.

Edda integrerer data, visualiserer, forutsier fremtidig etterspørsel, og gir deg nøyaktige anbefalinger for bemanning og innkjøp.