askeladden & co

About A&CO

A&CO in Short

Askeladden & Co is a venture studio. But in many ways different from other venture studios out there, as we go one step beyond in providing hands on support.

Together with our co-founders, we develop, finance and scale great companies. Our sweet spot is businesses that simplify the lives of customers and employees, enabled by technology. We strive to build data-driven companies that can scale quickly and globally.

A&CO consists of business developers, analysts, marketers, tech developers, finance professionals, accountants, HR professionals & more, that provide significant hands on operational support to all the companies - particularly in early phase.

Our joint mission is to enable success for our people by building the world's greatest companies.

We Started in 2016 with a Goal in Mind

A&CO was started with the goal of making the world better by building great companies. For the end customers, the people working in the companies and better for society. We systematically work to identify industries where be believe we can make a positive impact on these three pillars.

In order to achieve this, our ambition is to enable more people to become entrepreneurs and succeed. Education, experience and tenure dramatically reduces the amount of people who want to start their own business. This is a problem.

In Norway, the amount of people wanting to become entrepreneurs is reduced with 75% once you finish your masters degree. We have built a place to work where great talent can become entrepreneurs or work with startups at a significantly lower risk than starting a company the traditional way.

The A&CO Model

The A&CO model is our methodical approach to company development and value creation. Prior to a co-founder to being onboarded, extensive research and market analysis have been undertaken. Each year, we explore over 1000 industries and potential concepts to identify the best opportunities. While we lay the foundation for the concept based on our insights, it remains the responsibility of our co-founders to provide the precision and nuance necessary to building something great. From there on, it is up to the co-founder to build and scale the concept into a viable and thriving business - being part of founding a better world.

A&CO approach | Phase 1

Operational support
You will have access to A&CO Operations, which consists of specialized rockstars within marketing, tech, HR, finance and legal ready to support your journey
Board support
Throughout building your company, a lead partner and support partner will help you with problem solving, strategy and funding
Funding
Askeladden & Co will provide all necessary funding in the initial three phases. The ownership split will vary between cases, but typically founders will get around 50%. Experience and personal investment will have influence
Reporting
Initial reporting revolves around major discoveries and general progress
Milestones
Before each new phase, IC (A&CO Investment Committee) will approve the progress so far, and unlock funding for the next phase
Tystem support
Access to A&CO wiki, network, office, interns, social happenings, events, leadership training and more

A&CO approach | Phase 2

Operational support
You will have access to A&CO Operations, which consists of specialized rockstars within marketing, tech, HR, finance and legal ready to support your journey
Board support
Throughout building your company, a lead partner and support partner will help you with problem solving, strategy and funding
Funding
Askeladden & Co will provide all necessary funding in the initial three phases. The ownership split will vary between cases, but typically founders will get around 50%. Experience and personal investment will have influence
Reporting
Initial reporting revolves around major discoveries and general progress
Milestones
Before each new phase, IC (A&CO Investment Committee) will approve the progress so far, and unlock funding for the next phase
Tystem support
Access to A&CO wiki, network, office, interns, social happenings, events, leadership training and more

A&CO approach | Phase 3

Operational support
You will have access to A&CO Operations, which consists of specialized rockstars within marketing, tech, HR, finance and legal ready to support your journey
Board support
Throughout building your company, a lead partner and support partner will help you with problem solving, strategy and funding
Funding
Askeladden & Co will provide all necessary funding in the initial three phases. The ownership split will vary between cases, but typically founders will get around 50%. Experience and personal investment will have influence
Reporting
After launch, the reporting becomes more detailed and performance-oriented
Milestones
Before each new phase, IC (A&CO Investment Committee) will approve the progress so far, and unlock funding for the next phase
Tystem support
Access to A&CO wiki, network, office, interns, social happenings, events, leadership training and more

A&CO approach | Phase 4

As your company matures, its needs change and it's time for A&CO to step back and let management do more of the steering, often combined with other stakeholders or owners getting on board. That said, A&CO remains your unwavering supporter, committed to opening doors, making vital connections, holding potential board positions, and exploring synergies across all the companies in the A&CO sphere

The A&CO Model

The A&CO model is our methodical approach to company development and value creation. Prior to a co-founder to being onboarded, extensive research and market analysis have been undertaken. Each year, we explore over 1000 industries and potential concepts to identify the best opportunities. While we lay the foundation for the concept based on our insights, it remains the responsibility of our co-founders to provide the precision and nuance necessary to building something great. From there on, it is up to the co-founder to build and scale the concept into a viable and thriving business - being part of founding a better world.

Phase 1

Developing the concept
Finalizing the overall concept, and proving hypothesises ciritial to the case

A&CO approach

Operational support
You will have access to A&CO Operations, which consists of specialized rockstars within marketing, tech, HR, finance and legal ready to support your journey
Board support
Throughout building your company, a lead partner and support partner will help you with problem solving, strategy and funding
Funding
Askeladden & Co will provide all necessary funding in the initial three phases. The ownership split will vary between cases, but typically founders will get around 50%. Experience and personal investment will have influence
Reporting
Initial reporting revolves around major discoveries and general progress
Milestones
Before each new phase, IC (A&CO Investment Committee) will approve the progress so far, and unlock funding for the next phase
Tystem support
Access to A&CO wiki, network, office, interns, social happenings, events, leadership training and more

Phase 2

Building the company
Building your first location or MVP of the product, as well as developing the brand, recruiting necessary employees, and making the business «real»

A&CO approach

Operational support
You will have access to A&CO Operations, which consists of specialized rockstars within marketing, tech, HR, finance and legal ready to support your journey
Board support
Throughout building your company, a lead partner and support partner will help you with problem solving, strategy and funding
Funding
Askeladden & Co will provide all necessary funding in the initial three phases. The ownership split will vary between cases, but typically founders will get around 50%. Experience and personal investment will have influence
Reporting
Initial reporting revolves around major discoveries and general progress
Milestones
Before each new phase, IC (A&CO Investment Committee) will approve the progress so far, and unlock funding for the next phase
Tystem support
Access to A&CO wiki, network, office, interns, social happenings, events, leadership training and more

Phase 3

Launching and proving it
We're live! In this phase, all we care about is proving product market fit. It's time for obsessive focus on customer feedback, daily financials and constant tweaking

A&CO approach

Operational support
You will have access to A&CO Operations, which consists of specialized rockstars within marketing, tech, HR, finance and legal ready to support your journey
Board support
Throughout building your company, a lead partner and support partner will help you with problem solving, strategy and funding
Funding
Askeladden & Co will provide all necessary funding in the initial three phases. The ownership split will vary between cases, but typically founders will get around 50%. Experience and personal investment will have influence
Reporting
After launch, the reporting becomes more detailed and performance-oriented
Milestones
Before each new phase, IC (A&CO Investment Committee) will approve the progress so far, and unlock funding for the next phase
Tystem support
Access to A&CO wiki, network, office, interns, social happenings, events, leadership training and more

Phase 4

Scaling and exit
Now let's build something huge! This phase is about continuous improvement, scaling and securing the right funding

A&CO approach

As your company matures, its needs change and it's time for A&CO to step back and let management do more of the steering, often combined with other stakeholders or owners getting on board. That said, A&CO remains your unwavering supporter, committed to opening doors, making vital connections, holding potential board positions, and exploring synergies across all the companies in the A&CO sphere

A&CO Leverages

Technology to Fuel Innovation

We leverage data and new technology to create smooth online-to-offline customer experiences, as well as more efficient backend operations.

State of the Art Digital Marketing Tools

We acquire and maximize the value of each customer through hyper targeted marketing and best in class CRM.

Strategy and Synergies

Proprietary methodology for all company development and scaling, significant strategy experience and tons of synergies across companies.

People at the Core

Ruthless recruiting of top tier talent, training, career development and social connections is a key component in all of our companies.

The Core Values That Drive Everything We Do

Opportunities together

The journey of building the world's greatest companies is best traveled together. As a part of A&CO or the companies there are endless opportunities, and supporting one another is a core part of what we do.

All gas, no brakes

It's about energy and value creation; for our companies, our customers and our colleagues. Huge ambitions, stretchy targets and hard work is purposeful on its own.

Keep it simple

Complicating is easy. Simplifying is hard. Simple plain vanilla solutions, for customers, employees and for the company itself, is our way of creating significant value.

Where to find us

Our Office

Parkveien 12
0350 Oslo