About Askeladden
Since 2017, Askeladden & Co has focused on one goal: enabling great entrepreneurs to build great companies.
Our Advantage
90% of startups fail, 10% survive and only 1-2% become what we would consider true successes. Our ambition is to support our founders in significantly outperforming these statistics, by providing an unfair advantage across four elements:
90% of startups fail, 10% survive and only 1-2% become what we would consider true successes. Our ambition is to support our founders in significantly outperforming these statistics, by providing an unfair advantage across four elements:
Building on a decade of company building experience, numerous fails and learnings, our clear perspective is that a company's success often can be boiled down to a few major decisions. Let's make the right ones.
This enables good access to a wide range of useful business partners, investors, customers, talent, politicians, authorities, suppliers, banks, etc. This makes a difference in speed, win-rate and terms.
We fund the companies with sufficient capital to develop a great concept, build and launch the company and tweak until product-market fit is achieved. External funding should be raised for scaling.
The basics are taken care of—accounting, contracts, formalities, reporting, and countless practicalities that founders often waste too much time on. Additionally, some of Norway's best minds are available not just for sparring but also for hands-on execution in marketing, tech, HR, and finance.
Our Values That Drive Everything We Do
Opportunities Together
The World is full of opportunities, and the journey towards catching them is best travelled together. In A&CO, supporting one another is core in what we do.
Challenge status quo
Status quo is not for us. It's all about energy, ambitions, hard work and value creation. We push for the better; for our companies, customers, colleagues and society.
Keep It Simple
Complicating is easy. Simplifying is hard. Simple plain vanilla solutions, for customers, employees and for the company itself, is our way of creating significant value.
Our Core Business Principles
Building a great company requires providing customers with high-quality, affordable goods; offering colleagues sustainable, fairly compensated jobs; and benefiting society through innovation, value creation, and taxes. Our core business principles guide us toward these goals.
Profitable Growth
To foster entrepreneurship effectively, profitability is key. It enables us to grow self-sufficiently, expand faster, and create even more value, all on our own terms. Each A&CO company should aim for profitability as well as top line growth in accordance with its business model and maturity.
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
The whole transaction was smooth and safe. The staff/agent was very kind and helpful throughout the process. Highly recommended!
Average NPS
~/100
Customer Satisfaction
Leveraging digitalization and streamlined customer journeys are creating exceptional experiences accessible to a broader audience. Notoriously pursuing high customer satisfaction scores, all A&CO companies track and ensure high levels of customer satisfaction above industry standards.
Employee Satisfaction
We strive to surpass industry norms by providing fair compensation and create great places to work. We improve working conditions, enhance transparency, governance, and eliminate illicit work practices in the industries we enter. All A&CO companies track and ensure high employee satisfaction.
Founding New Companies
Our commitment to founding 3-5 new companies annually is at the core of what we do. We build great, sustainable companies with our founders. Along the way we encourage colleagues and management to invest with us increasing joint ownership to the future success of our ventures.
The A&CO Model
1. Developing A Great Concept
2. Launching And Tweaking
3. Scaling The Company
