we are making the world better by building great companies

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1000+

Jobs created

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30+

Companies built

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1000+ MNOK

Run rate revenue

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The companies

A Quick Look at Some of the Companies

Helsehjelp når du trenger det

Dr.Dropin offers private healthcare, at fixed low prices and the market's best availability.

Kjøp og salg av bruktbil på nett

At Rebil, you can buy or finance the car online and have it delivered to your home within 24 hours.

Massasje for alle

Squeeze is delivering professional massages at a fixed low price, through memberships.
Our process

How We Build Companies


Together with our cofounders, we develop, finance and scale great companies. Our sweet spot is businesses that simplify the lives of customers and employees, enabled by technology. We strive to build data-driven companies that can scale quickly and globally.

Icon person hiking.

1. Explore Market Opportunities

Through market analysis, qualitative and quantitative research, combined with extensive experience in strategy and business development, we try to identify attractive markets and industries to enter where we can build companies of significant scale and value.

Every year we scout 100+ industries, inspired from both our home markets and abroad.

Icon three people

2. Find Adventurous People

Building and leading great companies is all about attracting driven, commercial and friendly people. We’re always looking for talents to take part in our next adventures. See all of our open positions here.

Icon chart tree

3. Develop Strong Concepts

Together with our CEOs and cofounders, we seek to develop great concepts with strong business models. The customer always comes first, with high quality offerings wrapped in smooth online-to-offline experiences.

Icon square, circle and triangle

4. Launch and Tweak

We seek to launch companies within 3-6 months after the CEO/cofounder started the journey. Once launched, we grind and tweak until we reach proof of concept, which for us means happy customers, happy employees and proven ability to profit.

Rocket launching

5. Operate and Scale

When we have reached proof of concept, it’s all about scaling the companies to the biggest possible size.

Handshake icon

6. Exit and Find a Better Owner

We want to own the companies as long as we are the best owners that can provide the best possible support. At some point, others will be better fit to take the companies to the next level.

Our process

How We Build Companies


Together with our cofounders, we develop, finance and scale great companies. Our sweet spot is businesses that simplify the lives of customers and employees, enabled by technology. We strive to build data-driven companies that can scale quickly and globally.

1. Explore Market Opportunities

Through market analysis, qualitative and quantitative research, combined with extensive experience in strategy and business development, we try to identify attractive markets and industries to enter where we can build companies of significant scale and value.

Every year we scout 100+ industries, inspired from both our home markets and abroad.

Gaute Bakke, CEO of Digg, smiling in front of Pizza boxes.

2. Find Adventurous People

Building and leading great companies is all about attracting driven, commercial and friendly people. We’re always looking for talents to take part in our next adventures. See all of our open positions here (legge til link).

3. Develop Strong Concepts

Together with our CEOs and cofounders, we seek to develop great concepts with strong business models. The customer always comes first, with high quality offerings wrapped in smooth online-to-offline experiences.

Two people shaking hands.
Two models sitting in grass with shades.

4. Launch and Tweak

We seek to launch companies within 3-6 months after the CEO/cofounder started the journey. Once launched, we grind and tweak until we reach proof of concept, which for us means happy customers, happy employees and proven ability to profit.

5. Operate and Scale

When we have reached proof of concept, it’s all about scaling the companies to the biggest possible size.

Doctor at Dr.Dropin
Masseuse at Squeeze giving a massage.

6. Exit and Find a Better Owner

We want to own the companies as long as we are the best owners that can provide the best possible support. At some point, others will be better fit to take the companies to the next level.

Latest News from LinkedIn

Meet Daniel & Martin

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People working at Askeladden&Co.
Dr.Dropin

Daniel Sørli

Daniel Sørli has a Cand.med from University of Oslo, and is a specialist in general medicine. After working 4 years as a doctor, he was onto new adventures. This marked the beginning of taking his medical experience, and making it more accesible for people, whom were already complaining about long waiting lists in the public health service in Norway. Today he can pride himself with 23 locations in the four largest cities in Norway, making Dr.Dropin one of the biggest actors in the private medical sector.

Doctor Daniel Sørli working at Dr.Dropin

Martin Schütt

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CEO

Meet the CEOs

We want to.....

Doctor Daniel Sørli working at Dr.Dropin

Daniel Sørli

Daniel Sørli has a Cand.med from University of Oslo, and is a specialist in general medicine. After working 4 years as a doctor, he was onto new adventures. This marked the beginning of taking his medical experience, and making it more accesible for people, whom were already complaining about long waiting lists in the public health service in Norway. Today he can pride himself with 23 locations in the four largest cities in Norway, making Dr.Dropin one of the biggest actors in the private medical sector.

Gaute Bakke at Digg

Gaute Ervik Bakke

Digg's own Gustav Ervik Bakke has a background in Economics, with an MSc in Economics from the Norwegian School of Economics (NHH). After graduating, he worked as a consultant at Arkwright. But in 2019 he was onto new adventures, and started developing the pizza-concept Digg.

Martin Schütt, co-founder Askeladdden.

Martin Schütt

Martin Schütt har as MSc in Economics from the Norwegian School of Economics (NHH). He worked as a consultant at McKinsey & Company for three years, and Kapital has recognized him with a third-place ranking on the list of the most exciting individuals in Norwegian business under the age of 40. In 2016, he co-founded Askeladden & Co with five other young entrepreneurs, and he has been the CEO ever since.

CAREERS

We Are Always Looking for Adventurous People

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Management

CEO Petrus Veterinærer

Petrus er på jakt etter en forretningsorientert og driftig CEO til den nye fasen vi skal inn i. Har du erfaring med operativ ledelse? Er du god på å få med deg folk? Sjekk ut muligheten!

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Management

Partner i Askeladden & Co

Vil du bygge verdens fremste selskaper? Vi skal starte hundrevis av selskaper i årene som kommer, og til det trengs det kapasitet og kompetanse på alle felt, også når det kommer til nye partnere. Er du vår nye partner?

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Management

Åpen søknad: cofounder / management i etablert selskap

Vi er alltid på jakt etter dyktige og driftige folk, som har lyst til å ta nøkkelroller i selskapene vi har startet opp de siste årene.